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American Crew Forming Cream

A hair styling cream by American Crew. Easy to use and works well on all hair types. Provides hold, excellent pliability and natural shine. Helps hair look thicker with good styling potential.

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Forming Cream is hair styling essential by American Crew. Formulated with Lanolin wax, Sucrose, PVP Copolymer and Glycerin. The wax is a humectant that gives movable hold and sucrose conditions with moisturizing. PVP Copolymer is a holding agent that boosts firmness, body and fullness of the hair. While Gylcerin softens and swells the hair shaft making hair appear thicker. The cream is a water base that can be washed easily with shampoo without residue.

How to use: Take in a small amount and apply on damp or dry hair. Work through on all portions evenly where styling is required. Style as usual, as you desire. Your hair feels soft with medium hold and medium shine.


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